Modern Golf Apparel: Built for Now, Grounded in Tradition

Golf style has always had roots in tradition—tweed jackets, argyle socks, that whole thing. But let’s be honest: a lot of what looked sharp back then didn’t exactly work for playing in the elements. Heavy fabrics, rigid fits—great for a photo, not so much for a full round.

Today, things have changed. Golf apparel has evolved into something far more useful—cleaner fits, better fabrics, real comfort. It’s not just about looking the part anymore. It’s about feeling it too.

At SOLO, we build from that exact place: where performance meets personal style. Where something can hold up to a windy par 3 but still feel right when you’re grabbing dinner afterward. The goal has always been the same—make gear that feels effortless, whether you’re teeing off or off the clock.

Where We Started, Where We’re Headed

Golf apparel used to be about form over function. In the early days, people wore what tradition told them to—stiff collars, thick jackets, layered wool. It had a look, but it didn’t move with the game. It didn’t move with you.

Then came the shift. As golf spread and gear started to catch up, players demanded more. Lightweight polos replaced button-ups. Breathable fabrics took over. The game got faster, and clothing started to reflect that.

Today, it’s about balance. We’re not trying to reinvent the wheel—we just want to refine it. Pull what’s good from the past, leave what’s not, and push forward with better materials, better fit, better purpose.

The SOLO Approach

We didn’t start SOLO to chase trends. We started it to create a better way to dress for golf—and for life around it.

Our collections lean on classic sportswear cues but are built with fabrics that actually perform. Every seam, every panel, every silhouette has a reason behind it. It’s thoughtful design that doesn’t scream for attention, but holds up when it matters.

Take the Chip Hooded Vest. It’s one of those pieces that just works—early mornings, late rounds, dinner after. It’s tailored but not tight. Technical without feeling like a piece of gym gear. It gives you just enough warmth, sheds light rain, and moves the way you do.

Designed with Intention

Modern golfwear needs to do a lot without trying too hard. That’s why we focus on the essentials:

• Moisture-wicking layers that keep you dry when the sun’s up or the pressure’s on.
• DWR coatings that hold off a passing shower.
• Stretch blends that don’t fight your swing.
• UV protection for long days on exposed fairways.
• Lightweight insulation for crisp mornings without the bulk.

We work with premium mills, we obsess over fit, and we test every piece ourselves. Nothing ships until we know it works—on the course and off it.

The Chip Hooded Vest: Our Take on the Modern Layer

This vest sums up what we’re about. Designed from the inside out, it’s built to move with you through a full round, a change in forecast, or a long drive home. It’s not loud. It’s not fussy. It’s just right.

• Structure & Shape: A high neck for a clean profile. A fitted hood that doesn’t flap around.
• Layering System: Weather-resistant on the outside, soft and breathable inside.
• Smart Storage: Zippered side pockets up front. Utility pocket in the back.
• Dialed Aesthetic: Neutral tones. Athletic but tailored fit. It blends in but stands out.

It’s the kind of piece that becomes your go-to—not just because it looks sharp, but because it earns its place.

This Is What the Future Looks Like

Modern golfwear isn’t about gimmicks. It’s about gear that respects where the game came from, while understanding how people live and play now.

At SOLO, we’re not following a script. We’re building what we want to wear—pieces that reflect real life, real movement, and real moments between the tees and beyond them.

Explore the full collection when you’re ready. Or just start with the vest—we think it’ll win you over.